Yogi

Joseph-Beth has a new book on Yogi Berra’s wit and wisdom. One of the chapters, each named by one of Yogi’s famous paradoxes, is “When you get to the fork in the road, take it.”

I’m always reminded of the profound wisdom in this Berra-ism. Life is all about seeking the wisdom of opposites; getting out of the box of black-and-white thinking.

Good design is always about the marriage of contrasts: something that tastes great and is less filling. In any domain — political, artistic, social, or technical — either-or is a pathetic weasling out of the more creative pursuit of greater synergies. Both-and is where the gold is. Thanks again Yogi.

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