The “zen industry”
With classes, products, and spas, yoga has become a $3 billion industry. Zen, not so much. I guess people whose whole practice is dedicated to “sitting and doing nothing” are less interested in anything beyond that. Even the Zen aesthetic when popularized in commercial venues offers people minimalism at its finest. If a “zen industry” ever emerges, it will go largely unnoticed by pop culture. Gratefully, it already has.
