Naked
I still do a fair number of public leadership workshops for universities who don’t always package things in a market attractive way. I suggested recently with half tongue-in-cheek that we might consider inserting sticky descriptors like “Naked” in front of program titles (”extreme” is another alternative). So we would see webrochures listing things like “Naked Supervision 101″ and “Extreme Time Management.” Now, delivering on the marketing promise creates a whole other set of pedagogical design decisions.
February 22nd, 2007 17:14
I think the ‘extreme’ angle is a great one. You would have people clamoring to get into the workshop.